Role Description
The Senior SEO Executive is a pivotal role responsible for leading and executing comprehensive search engine optimization (SEO) strategies to improve organic visibility, drive website traffic, and enhance overall online presence. This position requires a blend of strategic thinking, technical expertise, and hands-on execution to maximize search engine rankings, user engagement, and conversions.
Qualifications:
- 3+ years of experience in SEO roles, with a track record of driving organic search traffic and improving search engine rankings.
- Proficiency in SEO tools.
- Strong understanding of website architecture.
- Excellent analytical and problem-solving skills.
- Effective communication and collaboration abilities.
- Leadership and management experience preferred.
- Commitment to continuous learning and staying updated on industry trends.
Responsibilities:
- Develop and execute comprehensive SEO strategies aligned with business goals.
- Lead technical SEO efforts, including website audits and site speed optimization.
- Oversee on-page and off-page optimization, including keyword research and link building.
- Collaborate with content creators to develop SEO-driven content strategies.
- Monitor and analyze SEO performance metrics, prepare regular reports, and provide insights.
- Collaborate cross-functionally with marketing, content, design, and development teams.
- Stay updated on search engine algorithms and industry best practices.
- Provide guidance, mentorship, and training to junior team members.
